Shivalik Estates
Lead-generation funnels for two residential projects with virtual site-tour landing pages.
The Challenge
Two residential projects, one overworked sales team, and ad money burning on portals that delivered window-shoppers. Site visits were expensive to arrange and most leads were never serious buyers.
What We Did
Built dedicated landing pages per project with virtual site tours and floor-plan downloads
Created lead-scoring funnels that qualify budget and timeline before a site visit is booked
Shifted spend from property portals to targeted Google and Meta campaigns
Tracked every lead from click to closure with a custom analytics dashboard
The Outcome
Cost per qualified lead dropped by nearly two-thirds while site-visit bookings almost quintupled. Nineteen units sold through the digital funnel in six months — up from three.
Results at a glance
Site-visit bookings / month
Cost per qualified lead
Units sold via digital
"The virtual tours filter out casual browsers. Everyone who visits now is genuinely interested."
— Sales Head, Shivalik Estates
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