Moten Exports
B2B catalogue website with enquiry funnels, GA4 tracking and quarterly dashboards for the sales team.
The Challenge
Moten Exports relied on trade fairs and a PDF catalogue emailed on request. International buyers who found the old website bounced within seconds — no product specs, no enquiry flow, no trust signals. The sales team had zero visibility into who was visiting.
What We Did
Designed a structured B2B catalogue with spec sheets, certifications and MOQ details per product line
Built enquiry funnels with smart forms that route leads to the right sales rep
Implemented GA4 with conversion tracking on every enquiry touchpoint
Delivered quarterly dashboards showing lead source, geography and product interest
The Outcome
Qualified leads quadrupled in a single quarter and the sales team now walks into calls knowing exactly which products a buyer browsed. Quote-to-close rate more than doubled.
Results at a glance
Qualified B2B leads / month
Bounce rate
Quote-to-close rate
"For the first time we can see our pipeline clearly. The dashboards alone are worth it."
— Brian Moten, Director
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